Make Customers Salivate 

Probably the biggest effect to the restaurant’s bottom line is the in-your-face effect that a digital menu board has on customers. For example, Taco Bell many times utilizes the “Curtain Menu” on their boards. This is when the images of their loved items (delicious tacos, salads, and burritos) flip down onto the screen like a real curtain. As customers stand in the line or at the counter, the constant movement on the wide display catches their attention. The food is already awesome, but by presenting it on a falling, digital curtain, the items look even more tempting!